If you are exhausted from wearing every hat, paying everyone else before yourself, saying yes when every instinct says no, and wondering why the freedom you envisioned still feels so far away, this book was written for exactly where you are standing right now.

Make Waves is the book Jennifer Kok wishes someone had handed her when she was a new mom running a bakery out of a strip mall, making payroll on a credit card, and driving home alone with a thousand unanswered questions.

Over twenty years of building, surviving a recession, franchising a brand, and eventually selling her business on her own terms, she learned what most business books are too polished to tell you, about profit, about decisions, about the people you need around you, and about why hustle alone will never build something that lasts.